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Sensity Launches New Identity Across Six Sites

By January 23, 2019 May 1st, 2020 No Comments

We are proud to announce that we are now known as Sensity Deafblind and Sensory Support Network of Canada, or Sensity for short.
We unveiled our new Sensity name, logo and website on Thursday, Jan. 17. We hosted a launch announcement at the Resource Centre in Paris and shared it online via Zoom web conferencing technology with stakeholders in Kingston, London, Sudbury, St. Catharines and Toronto. Thank you to the more than 220 people who attended the launch events in the six locations, held at 10 a.m., 2 p.m. and 6 p.m. It was a first for us and a success.

If you were not able to attend a launch event, the Zoom video of the 2 p.m. session is available on our new website, www.sensity.ca. We have also shared a transcript of the CEO Cathy Proll’s address to the audiences, an explanation of our new name, logo and website in a video by Muse Marketing Group, our valued partner in this identity and branding redesign project. Please look in the Blog posts.
When you visit our new website, please remember to sign up for our new e-newsletter. We will publish a new e-newsletter each month, where we will share news about Sensity, announcements, activities, events and more. We are committed and excited to stay in regular contact with our stakeholders through the e-newsletter.

Social media is another great way to stay in touch with Sensity. Our Facebook, Twitter, Instagram, YouTube and LinkedIn pages have been updated with our Sensity brand. Our social media handle is @sensitycanada. Please make sure to visit our pages and remember to like us.
We are at an exciting time in the history of our organization as we transition from Canadian Deafblind Association Ontario Chapter to Sensity Deafblind and Sensory Support Network of Canada. We would like to make several reassurances at this time of change:

  • Providing top-quality, world-class Intervenor Services and other supports to people who are deafblind and their families is and will always remain our core purpose. The level of support that the people in our services receive remains the same.
  • You do not need to be a member of any provincial or national organization to receive Intervenor Services and other supports from Sensity.
  • As Sensity, we will continue to respond to needs, opportunities and demand. Adapting to and successfully managing change was a hallmark of CDBA Ontario and will continue to be so under Sensity. Change and growth in any organization is essential for it to sustain and thrive.
  • Rebranding as Sensity allows our organization to explore new opportunities, in particular applying our expertise in communicating in support of other people experiencing sensory loss or losses. This aligns with the strategic direction of our organization. Formulated by our Board of Directors, the key strategic areas over the next three years are building awareness, creating satellite locations and expansion of services.
  • Rebranding is not related to certification of intervenor staff under the Canadian Union of Public Employees (CUPE). The identity and branding redesign project was initiated at the strategic level well before interaction with CUPE.
  • As Sensity, we retain the same business number and charitable number as we had under CDBA Ontario. We continue to be our own incorporated organization. We remain a transfer payment agency with the Ministry of Children, Community Social Services. Changing our name does not affect our funding.
  • As Sensity, we value our CDBA Ontario history and the indelible marks and contributions of our founders and long-time families. Our name has changed but we retain the same values, commitment to services, transparency, integrity and passion for supporting people who are deafblind.
  • As Sensity, we remain open to a working relationship with CDBA National.

We welcome your comments and feedback. Please address questions to info@sensity.ca.

All stakeholders can help us in the transition to Sensity by serving as brand ambassadors. Please share our new name, logo, website and social media with your family, friends and contacts. We are SENSITY!

Cathy Proll
CEO, Sensity Deafblind and Sensory Support Network of Canada

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